The school announced Tuesday that the Cowboys will sport QR codes on their helmets linking to a donation page for the school’s NIL fund, believed to be a first in college football.

The QR codes on the back of each helmet will be 1.5 square inches. The school said that while the codes won’t be visible from the stands on game day, fans watching during television broadcasts will be able to capture them on their phones. Oklahoma State believes this will help raise the team’s NIL value throughout the year.

— via ESPN

※ I’ve seen no mention of how the $ will be handled. I suspect OSU, Gundy & his mullet will somehow get a nice cut of the “donations”. I’m embarrassed to be an OSU alum. I hope the school & coaches choke on their take