I think what lasts is almost always what has a dedicated following among one or more of the following: artists, geeks, academics, critics, and editors. “Gatekeepers” of various types, if you like. Artists play the most important role in what art endures because artists are the ones making new art. Indirectly, they popularize styles and genres and make new fans seek out older influences. Directly, artists tend to tout their influences and encourage their fans to explore them. In literature that takes the form of essays, introductions to reissues, and so forth. In music, it might be something like cover albums as in the way Nirvana’s Unplugged introduced a new generation to older bands and musicians. Academics is pretty obvious. The older books with the best sales are mostly ones that appear on syllabi. And geeks and critics are the ones who extensively explore a genre or category’s history and proselytize their favorites. Editors are the ones who actually chose the older books to republish and can champion obscure books back into the public eye.

Lincoln Michel on Counter Craft Newsletter “What Lasts and Mostly Doesn’t Last”